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Why your Web Site Rankings Change
I recently had an email from a client asking about his Google site rankings moving a little bit over the last few days. I thought the answer might be of interest to anyone asking that same question....
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White Hat Search Engine Optimization
To me, White Hat SEO is simple doing what you would normally do that is honest and ethically regardless of how a search engine (Google) would think of it. Good SEO is just promoting your business on...
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If Google Was an Air Traffic Controller
Image via Wikipedia If Google was an airline traffic controller, and your site was a plane trying to land, the communication might start like and sound like this. Stactic….. (Your Site) Good day...
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How Much Does SEO Cost?
How Much Does SEO Cost? If you look for an “SEO” (Search Engine Optimization) Company you may find pricing from $49.00 a month to $5000.00 a month and more. It’s no wonder many of the businesses I...
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Checking Your Competitors Backlinks
Checking Your Competitors Backlinks. Many in the SEO field use the common practice of checking on their competitors backlinks, and then adding their clients to the web pages they find that are...
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The Modern Tool Kit For SEO and Digital Marketing
The Modern Tool Kit For SEO and Digital Marketing Just in case you are thinking of offering SEO and digital marketing, I wanted to make a quick list of the resources and tools you’ll need to be...
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SEO Is Just A Google Popularity Contest
Search Engine Optimization is a Google Popularity Contest. (Updated 02-20-15) Last week I was asked by a new client “Is search engine optimization really that hard?”… Well… no. Either is building a...
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Visitor Value and Bounce Rates for Local SEO
Visitor Value and Bounce Rates for Local SEO. When it’s all said and done, the ultimate score card in a SEO program (or web visibility program) is quality visits on your site. Those being visits that...
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Duplicate Content Won’t Hurt Your Site Rankings
For years there has been an ongoing discussion about the effect of having duplicate content on your web site. The more extreme view has been it was a clear ranking killer, and that you would be...
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Trust. The Most Overlooked SEO Metric
In recent research on web sites that ranked on the first page of Google an interesting common thread appeared. I want to premise this with the information that this was a small view in a local area of...
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